1. What is A/B testing?
a. Testing two products
to see which one sells more.
b. Using two version of an ad, measuring results to see which one is more
effective.
c. Testing 2 products to
see which one sells more.
d. Using 2 version of an ad to
see which one has less bounce rate.
2. What is meant by “White hat”?
a. When marketers show
up for work wearing white hats.
b. Dishonest techniques for
gaining higher rankings.
c.
Ethical and honest methods of increasing page rankings.
d. Software used to increase
rankings.
3. Why is it important to set daily maximum budgets for pay
per click ad campaigns?
a. It helps with ad placements.
b. It is required.
c. It helps drive
affiliate sale.
d. Costs of clicked links can add up quickly if not limited.
4. What is an auto-responder?
a. A person who replies to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company.
c. A method of direction communication with clients.
d. An email relay system.
5. How should a company allocate its marketing budget among
the various methods of internet marketing?
a.
Depends on the company
and what is most effective for its business
b. Spread
evenly among the methods chosen
c. Haphazardly
d. Spent
most on email marketing
6. How is the “open rate” important?
a. It tells the company
how many people clicked on the links in the email.
b. It lets the company know
how many people brought a product.
c. It is the number of
people who received the email.
d. It is the
7. What is the purpose of sending a monthly newsletter?
a. It
creates work for employees at the company
b.
It builds branding,
creates awareness and a connection with potential clients
c. It
gives people a chance to opt out of ever talking to your company
d. Required
by law.
8. Why are purchased email lists typically ineffective?
a. They
are too expensive
b. They
distribute an email to far more people than the company has its contacts
c. They
make up fake emails to sell
d.
They are not targeted at
customers specific to your company and have high bounce rate.
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