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0 Internet Marketin Test on Odesk

 
1.  What is A/B testing?
      a.       Testing two products to see which one sells more.
      b.      Using two version of an ad, measuring results to see which one is more effective.
      c.       Testing 2 products to see which one sells more.
    d.      Using 2 version of an ad to see which one has less bounce rate.
2. What is meant by “White hat”?
     a.       When marketers show up for work wearing white hats.
     b.      Dishonest techniques for gaining higher rankings.
     c.       Ethical and honest methods of increasing page rankings.
    d.      Software used to increase rankings.                                       

3. Why is it important to set daily maximum budgets for pay per click ad campaigns?
      a.       It helps with ad placements.
      b.      It is required.
      c.       It helps drive affiliate sale.
      d.      Costs of clicked links can add up quickly if not limited.

4. What is an auto-responder?
     a.       A person who replies to all emails for the company
     b.      An automatic email message sent to someone who takes an action such as submitting a form on a company.        
     c.       A method of direction communication with clients.
     d.      An email relay system.
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5. How should a company allocate its marketing budget among the various methods of internet marketing? 
    
      a.       Depends on the company and what is most effective for its business 
     b.      Spread evenly among the methods chosen
     c.       Haphazardly
     d.      Spent most on email marketing
6. How is the “open rate” important?
       a.       It tells the company how many people clicked on the links in the email.
       b.      It lets the company know how many people brought a product.
       c.       It is the number of people who received the email.
       d.      It is the 
7. What is the purpose of sending a monthly newsletter?
a.       It creates work for employees at the company
b.      It builds branding, creates awareness and a connection with potential clients
c.       It gives people a chance to opt out of ever talking to your company
d.      Required by law.
8. Why are purchased email lists typically ineffective?
a.       They are too expensive
b.      They distribute an email to far more people than the company has its contacts
c.       They make up fake emails to sell
d.      They are not targeted at customers specific to your company and have high bounce rate.          



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